It is not about sending flowers to employees or having dinner by candlelight… or maybe it is, to some extent. You cannot force people to be creative, or to carry out the extra effort that taking part in innovation entails, or even to have the will to do it, as you can neither force someone to love you. However, you can flirt with them, seduce them. Incidentally, don’t worry if you’re not a seducer, it’s something you can learn, …at least regarding innovation.
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With this post we complete the series on Sustainable Innovation, keys of innovation management after creativity. This is a point often obviated and that quickly ends up in innovation stagnation; paradoxically the more fertile is the creativity the greater is the stagnation.
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As we see in the previous post, is fully doable to be systematic and accurate in innovation management while keeping it flexible and intuitive,… if you have the proper design, tools and management. These are the process key points that make possible to generate innovations continuously and deliver satisfactory results in the most convenient direction for the company.
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Technologies, habits of customers, distribution… they’re changing all the time! Your competitors never stop innovating, either. Well, not all of them, it’s true… and not usually all the time, and not even at the same pace, but they do, and keep any industry ever changing boosted by innovation.
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After some interspersed posts, I bring you the last of the series of failure management on innovation. In the previous one we saw the first two of the four lines of action we can take to manage the failure in advance. Here are the other two:
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